Beyond Referrals was founded in 2000 to provide sales and marketing training, coaching, and consulting to professional services and start-up firms around the globe.

Now in our third decade, Beyond Referrals has worked with companies, associations, conferences and universities in Canada, the United States, Spain, England, Germany, France, and Switzerland.

Cal Harrison has written three books on the subject of buying and selling products and services that are custom, complex and costly and leads a movement to eliminate the use of the price-based Request for Proposal methodology.