I heard a great phrase the other day that perfectly captures the challenge when an expert attempts to assess their value to clients.
“Sometimes it’s hard to read the label when you’re inside the jar.”
To help you read the label on your jar I have provided a list of ten signs that your “expertise” might be questionable. If any single one of these ten rings true with your firm I suggest you take some time to do a more thorough assessment of your firm’s expertise – the most important element of creating value for your clients.
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"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching