Professional Services Sales and Marketing Peer Forum III

_IAN1120It’s back for our third session Starting September 22 – a three month part-time program of sales and marketing training in an insightful and entertaining peer group format.

Manitoba firms may be eligible for this $1,800 program for only $300 with the help of the Canada-Manitoba Job Grant.

Apply now to be approved for our September 22nd start date.

Space Is Limited – Click here for details about the job grant

A Professional Services Sales and Marketing Peer Forum Designed For You

This program is custom built for the professional services sector – architects, engineers, lawyers, web designers, IT, HR, and management consultants, and other B2B professional service providers responsible for revenue and profit growth in their own practice, their specific practice group, or their firm.

A Great Way to Learn New Sales and Marketing Skills

A unique professional services sales and marketing peer forum learning environment and experience facilitated by Cal Harrison President of Beyond Referrals – a leader in sales and marketing training for the professional services sector for well over a decade.

 Develop A Powerful New Peer and Revenue Referral Network

This Professional Services Peer Forum spans three months and delivers over 20 hours of B2B sales and marketing training and small group Peer2Peer learning customized specifically for non-sales professionals such as architects, engineers, lawyers, IT, HR, and management consultants, and other B2B professional service providers. You’ll meet new people in related businesses that will help you grow your practice.

Support From An Industry Leader For The Entire Three Months

Participants have unlimited access to coaching services from Cal Harrison during the program to help close new opportunities generated by your increased sales and marketing skills and performance.

Purchased Separately for Your Firm This Training and Coaching Would Cost Over $10,000

You can join this three month program for only $1,800 – and possibly as low as $300 – per employee if you qualify for the Canada-Manitoba Job Grant.

Each attendee will receive:

  • Over 20 hours of B2B sales and marketing training and Peer2Peer learning customized specifically for non-sales professionals such as architects, engineers, lawyers, IT, HR, and management consultants, and other B2B professional service providers;
  • All course materials including a digital copy of The Consultant with Pink Hair;
  • Six breakfasts, and six nutrition breaks at The Manitoba Club, one of western Canada’s finest private business clubs;
  • Facilitated professional peer networking and lead sharing;
  • Unlimited personal sales coaching by Cal Harrison during the program.

Enroll Now And Join Us Beginning Tuesday September 22, 2015

Selling Expertise
Tuesday September 22, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Positioning A Professional Services Practice:
    Defining, Communicating and Proving Your Expertise

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Understanding the Motivational Profile of a Successful Professional Services Sales Person
  • Lead and Referral Sharing

12:00     Session ends

Understanding, Qualifying, and Responding to B2B Buyer Behavior
Tuesday October 6, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Understanding the Stages of Buying
  • The Method to Qualify Early vs. Late Stage Buyers
  • Appropriate Goals and Effective Responses for Early vs. Late Stage Buyers

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise
  • Lead and Referrals Sharing

12:00     Session ends

Measuring Professional Services Business Development Activity and Progress
Tuesday October 20, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Key Performance Indicators of Sales Success
  • Identifying Your Firm’s Sales Success Metrics

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise
  • Lead and Referrals Sharing

12:00     Session ends

Winning the Professional Services Request for Proposal
Tuesday November 3, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Your Role in Fixing the RFP
  • Getting Ahead of The RFP
  • Winning the RFP: Success Tactics and Tools

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise
  • Lead and Referrals Sharing

12:00     Session ends

Creating Great Lead Generation Tools for Professional Services Firms
Tuesday November 17, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Assessing and Benchmarking Your Tools
    • Website
    • Social Media Platforms
    • Original Data/Research
    • CRM/Lead Scoring/Lead Automation
    • Paid Advertising/PR
    • Industry Leadership (speaking, writing, teaching)

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise
  • Lead and Referrals Sharing

12:00     Session ends

Closing Skills for Professional Services Firms
Tuesday December 1, 2015 8:30 AM – 12:00 PM

8:30       Breakfast and Networking

9:00       Learning Session

  • Closing Styles Appropriate for Consulting Professionals
  • Overcoming Consulting Based Objections
  • Closing With Process Based Case Studies

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise
  • Lead and Referral Sharing

12:00     Session ends

Cal Harrison Colour Head ShotAbout The Instructor

Cal Harrison is the President of Beyond Referrals one of North America’s leading business development advisors to the professional services sector assisting the consulting professions to develop better sales skills and more profitable practices.

“The guy is an expert and it shows”
– MarketingProfs Webinar Attendee

He has been a speaker at dozens of professional association and university events in Canada, the USA, the Caribbean and Europe including the AMCI Annual Meeting, Harvard Business School Alumni, Deusto University in Spain, The University of New Mexico in Albuquerque, The University of Chicago Graduate School of Business Consulting Round Table, and Institute of Management Consultants USA and Canadian Association of Management Consultants events.

Harrison’s first book The Consultant with Pink Hair published by Rockbench Publishing of Nashville, is now available on Amazon and at McNally Robinson Booksellers as well as in select bookstores across North America and for over a decade Cal’s articles have been read by subscribers around the globe and are reprinted in publications such as CA Magazine (where his article A Decent Proposal won a Canadian Business Press Kenneth R. Wilson Memorial Award), Rain Today, Strategy Peak, Management Consulting News, and the Journal of The World Congress on Total Quality Management.

The Institute of Management Consultants USA has audited his Beyond Referrals program and given it their highest endorsement – “IMC Recommended”.

He is a long-time lecturer in the area of organizational behaviour for the University of Manitoba and University of Winnipeg and developed the “Building A Professional Practice” one-day program for recent MBA grads at Royal Roads University in Victoria BC.

Cal has served on the Council of the Institute of Certified Management Consultants of Manitoba and is the past chair of St. Alphonsus Catholic School and a current board member of The Manitoba Club.

Our Guarantee

If you’re not satisfied you’re getting some of the best professional services business development advice available in North America by the end of the second session we’ll make it right or your money refunded.

Space Is Limited – Register Now With One Simple Email

To register simply email Cal@BeyondReferrals.com and ask that a place be held for you.

We will follow up to collect your details including billing information and food allergies and answer any questions you may have about dress code, parking or the program. Visa, Mastercard, American Express, cheques and cash are accepted.

Manitoba firms may be eligible to join this $1,800 program for only $300 with the help of the Canada-Manitoba Job Grant.

Apply now for approval before our September 15th start date.

Small businesses with 50 employees or less must pay one-third of the cost. However the employees salary paid during the training hours can make up 50% of the one-third contribution.  – Click here for details about the job grant

Tuition = $1,800

Two-thirds paid by Canada-Manitoba Job Grant = $1.200

One-third paid by employer = $600

Wage Deduction* = $300

Total cost per employee = $300

(*If you are eligible, half of the employers cost $600 can be covered by the wages paid the employee during the 21 hours of training = so $300/21 hours of instruction = $14.29. If you pay your employees more than $14.29/hour your total costs would be $300. Subject to approval and confirmation by the Canada-Manitoba Job Grant.)

For more information about the program contact Cal at (204) 293-2411 or Cal@BeyondReferrals.com

The Location and Related Details

All sessions will be held at and catered by The Manitoba Club in Winnipeg, Manitoba, Canada.

Note that business casual dress is required, and denim is not permitted. Program details subject to change without notice.

 

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3 Responses to Professional Services Sales and Marketing Peer Forum III

  1. Pingback: Upcoming Beyond Referrals Events

  2. Pingback: The Beyond Referrals Peer Forum III Now Open for Registration - Beyond Referrals

  3. The Forum continues to be the premier event for marketing partners, managing partners, in-house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development client service and client relations.

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The Consultant with Pink Hair

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