The Secret to Defining, Communicating, and Proving Expertise

Customers want to work with experts not generalists.
So what is an expert? And how do you assess expertise?

Cal’s two books cover both sides of the equation and you can buy them now at the Beyond Referrals Store for immediate digital download.


TCWPH Cover with Border Nov 2014

The Consultant with Pink Hair ($9.99) is a business novel about a fictional consulting firm that struggles to differentiate its expertise and value from those of its competitors. Readers walk with the owners step-by-step as the find their way to a unique and valuable market position that attracts new clients and stabilizes their “revenue roller-coaster”.

“This should be required reading for consultants AND their clients – especially the part about RFPs.” – Blair Enns, President, Win Without Pitching



Cover Picture QBS Book with Outline

Buying Professional Services: Replacing the Price-Based Request for Proposal with Qualifications Based Selection ($99.99) is a nuts and bolts “how to” manual for procurement professionals trying to make sense of identifying and evaluating experts to hire for their corporate projects knowing that lowest price rarely equals highest value.

“The best publication I have found dealing with QBS.” – Michael Asner, RFP Mentor







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The Consultant with Pink Hair

"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching

Upcoming Events

Ottawa, Canada – September 18, 2017
Panel Discussion on Qualifications Based Selection Hosted by The Ontario Association of Architects

Winnipeg, Canada – September 27, 2017
If You Must Respond to A Request for Proposal, Make Sure You Win
Half Day Seminar, Wednesday, September 27, 2017 1:30 to 4:30 PM
The Manitoba Club, 194 Broadway
Click here to register at Beyond Referrals