Cal’s two books cover both sides of the equation and you can buy them now at the Beyond Referrals Store for immediate digital download.
The Consultant with Pink Hair ($9.99) is a business novel about a fictional consulting firm that struggles to differentiate its expertise and value from those of its competitors. Readers walk with the owners step-by-step as the find their way to a unique and valuable market position that attracts new clients and stabilizes their “revenue roller-coaster”.
“This should be required reading for consultants AND their clients – especially the part about RFPs.” – Blair Enns, President, Win Without Pitching
Buying Professional Services: Replacing the Price-Based Request for Proposal with Qualifications Based Selection ($99.99) is a nuts and bolts “how to” manual for procurement professionals trying to make sense of identifying and evaluating experts to hire for their corporate projects knowing that lowest price rarely equals highest value.
“The best publication I have found dealing with QBS.” – Michael Asner, RFP Mentor
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"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching
New dates will be announced soon.