New Sales and Marketing Training Programs

Beyond Referrals has just announced two new sales and marketing training programs.

Restructured and updated to reflect changes in how professional services are bought and sold, both programs are designed for in-house group training of consultants, engineers, architects, IT consultants, and other professional services firms.

On occasion, these seminars may also be offered as public multi-firm sessions in cities across North America and Europe.

Sales Training – One Day Seminar

This one-day seminar is perfect for individual consultants that are new to the selling role, or that want to take their existing skills to the next level – the focus is squarely on improving personal selling skills across the sales process from lead generation to closing.

It’s a great program for creating consistency of individual sales activity across a consulting practice and adding structure to group sales activities. Over the course of one day we use individual and group exercises along with discussion and lectures to cover the following content.

 

  • Selling Expertise – An Overview
  • Understanding, Assessing, and Responding to B2B Buyer Behavior
  • Working Lunch & RFP Discussion
  • Measuring Professional Services Business Development Activity and Progress
  • Lead Generation Activities for Consulting Professionals
  • Closing Skills for Consulting Professionals

Optional Add On: The Oxicon Personal Sales Motivation Assessment – designed to illustrate an individual’s intrinsic motivational profile specifically as it relates  to selling professional services. The results are used to understand the likelihood of an individual to actually do sales related activities so they can manage weaknesses and exploit their strengths.

Optional Add-On: Sales Meetings – Cal can attend sales meetings immediately after the training is complete to help reinforce and embed the processes into the organization and answer any questions that come from the implementation of the learning.

Optional Add-On: Personal Coaching – Cal can provide personal telephone coaching to individuals after the training to help implement the personal selling skills acquired in the seminar.

Contact Cal to find out more about pricing and customization.

Marketing Training – One Day Seminar

This one-day seminar is designed specifically for the marketing person within a professional services firm, looking to improve the organizational marketing capabilities, and individual marketing management skills within a professional services firm.

Over the course of one day we use individual and group exercises along with discussion and lectures to cover the following content.

 

  • Positioning A Professional Services Practice
  • Managing Social Media
  • Working Lunch & Website Discussion
  • Marketing Automation for Inbound Lead Generation
  • Managing Content Generation

Optional Add-On: Marketing Meetings – Cal can attend marketing meetings immediately after the training is complete to help reinforce and embed the processes into the organization and answer any questions that come from the implementation of the learning.

Optional Add-On: Personal Coaching – Cal can provide personal telephone coaching to individuals after the training to help implement the marketing skills acquired in the seminar.

Contact Cal to find out more about pricing and customization.

Additional Sales And Marketing Training Programs Available

Beyond Referrals also provides fully customized sales and marketing training programs as well as online learning. You can find more details about our online learning here.


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The Consultant with Pink Hair

"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching

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