We recently shared a link on about 40 social media sites and to the thousands of folks on our email database inviting a response to our Beyond Referrals Professional Services RFP Buyers Survey – this one geared toward the buyers of professional services and not the vendors.
There’s no way around it – the response level was disappointing.
While our other RFP survey targeting vendors received over 150 responses, this survey received less than 10% of that.
I believe there are three major reasons for the low response rate.
The first being that we sent it out the week before the holidays so that probably had a greater impact than we expected.
The second being that I think professional services vendors are more passionate about the RFP issue than the buyers are.
And the third and likely the most significant reason is that our profile and connections and database are far more substantial on the vendor side than the buyer side.
Simply put we probably just didn’t get it in front of enough people.
Having said all that there are still some insights to share and you can find them below. Just don’t read anything statistically significant into them…
So what have we achieved with this survey? Not a lot of hard statistical evidence I am afraid but the results we did get are further anecdotal evidence of the type of RFP pricing structure issues I continue to see in the professional services sector.
Hopefully we can do something about that in the years to come.
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"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching