Professional Services Sales and Marketing Peer Forum

_ian1706A $10,000 Custom Professional Services Sales and Marketing Program Bundled into A Powerful Peer Forum for Only $199/Month

Space Is Limited – Reserve Now

A Professional Services Sales and Marketing Peer Forum Designed For You

This program is custom built for the professional services sector – architects, engineers, lawyers, web designers, IT, HR, and management consultants, and other B2B professional service providers responsible for revenue and profit growth in their own practice, their specific practice group, or their firm.

A Great Way to Learn New Sales and Marketing Skills

A unique professional services sales and marketing peer forum learning environment and experience facilitated by Cal Harrison President of Beyond Referrals – a leader in sales and marketing training for the professional services sector for well over a decade.

Learn What Will Help YOU Succeed in Growing Your Business

Using the Oxicon custom sales motivation assessment Beyond Referrals will help you to uncover and understand your individual sales strengths and soft spots while learning new skills that will help you build your professional network, your professional practice, your utilization rate and your fees.

Develop A Powerful New Peer and Revenue Referral Network

This Professional Services Peer Forum spans 9 months and delivers over 30 hours of B2B sales and marketing training and small group Peer2Peer learning customized specifically for non-sales professionals such as architects, engineers, lawyers, IT, HR, and management consultants, and other B2B professional service providers. You’ll meet new people in related businesses that will help you grow your practice.

Support From An Industry Leader For Almost One Full Year

Enrollees are provided personal coaching services by Cal Harrison during and immediately after the program to help close new opportunities generated by your increased sales and marketing skills and performance.

Purchased Separately for Your Firm This Training and Coaching Would Cost Over $10,000

You can join this 9 month program for a one-time $199 deposit and $199 per month.

You will receive:

  • Your Personal Oxicon Sales Motivation Self-Assessment (Understanding Your Sales Strengths and Soft Spots)
  • Over 30 hours of B2B sales and marketing training and Peer2Peer learning customized specifically for non-sales professionals such as architects, engineers, lawyers, IT, HR, and management consultants, and other B2B professional service providers;
  • All course materials including a personalized copy of The Consultant with Pink Hair;
  • All catering costs including seven breakfasts, six nutrition breaks, and six lunches at The Manitoba Club, one of western Canada’s finest private business clubs;
  • Seven months of unrestricted access to the Beyond Referrals online learning program for positioning a professional services firm;
  • Facilitated professional peer networking and lead sharing;
  • Up to 2 hours per month of one on one personal sales coaching by Cal Harrison during the program.
  • Up to 2 hours per month of one on one personal sales coaching by Cal Harrison for 2 months following the program (September/October 2014 – we will be unavailable during July and August).

Enroll Now And Join Us for the Launch on December 2, 2013

Monday December 2, 2013 8:00 AM – 9:00 AM

8-9:00   Breakfast with Your New Professional Services Peer Network

  • Introduction of Participants and Overview of The Program
  • Distribution of Program Materials Including a Personalized Copy of The Consultant with Pink Hair
  • Assignment: Your Personal Oxicon Sales Motivation Self-Assessment (Understanding Your Sales Strengths and Soft Spots)

The Program

Selling Expertise

Monday January 6, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking
9:00       Learning Session

  • Positioning A Professional Services Practice:
    Defining, Communicating and Proving Your Expertise

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Understanding Your Oxicon Sales Self-Assessment Motivational Profile

12:00     Working Lunch

  • Lead and Referral Sharing

Understanding, Qualifying, and Responding to B2B Buyer Behavior

Monday February 3, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking

9:00       Learning Session

  • Understanding the Stages of Buying
  • The Method to Qualify Early vs. Late Stage Buyers
  • Appropriate Goals and Effective Responses for Early vs. Late Stage Buyers

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise

12:00     Working Lunch

  • Lead and Referral Sharing

Measuring Professional Services Business Development Activity and Progress

Monday March 3, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking

9:00       Learning Session

  • Key Performance Indicators of Sales Success
  • Identifying Your Firm’s Sales Success Metrics

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise

12:00     Working Lunch

  • Lead and Referral Sharing

Winning the Professional Services Request for Proposal

Monday April 7, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking

9:00       Learning Session

  • Your Role in Fixing the RFP
  • Getting Ahead of The RFP
  • Winning the RFP: Success Tactics and Tools

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise

12:00     Working Lunch

  • Lead and Referral Sharing

Creating Great Business Development Tools for Professional Services Firms

Monday May 5, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking

9:00       Learning Session

  • Assessing and Benchmarking Your Tools
    • Website
    • Social Media Platforms
    • Original Data/Research
    • CRM/Lead Scoring/Lead Automation
    • Paid Advertising/PR
    • Industry Leadership (speaking, writing, teaching)

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise

12:00     Working Lunch

  • Lead and Referral Sharing

Closing Skills for Consulting Professionals

Monday June 2, 2014 8:00 AM – 1:00 PM

8:00       Breakfast and Networking

9:00       Learning Session

  • Closing Styles Appropriate for Consulting Professionals
  • Overcoming Consulting Based Objections
  • Closing With Process Based Case Studies

10:30     Refreshments

  • Informal Networking

10:45     Learning Session

  • Facilitated Discussion and Small Group Exercise

12:00     Working Lunch

  • Lead and Referral Sharing

The Location and Related Details

All forum meetings will be held at and catered by The Manitoba Club in Winnipeg, Manitoba, Canada. Note that business casual dress is required, and denim is not permitted. Program details subject to change without notice.

Cal Harrison Colour Head ShotAbout The Instructor

Cal Harrison is the President of Beyond Referrals one of North America’s leading business development advisors to the professional services sector assisting the consulting professions to develop better sales skills and more profitable practices.

“The guy is an expert and it shows”
– MarketingProfs Webinar Attendee

He has been a speaker at dozens of professional association and university events in Canada, the USA, the Caribbean and Europe including the AMCI Annual Meeting, Harvard Business School Alumni, Deusto University in Spain, The University of New Mexico in Albuquerque, The University of Chicago Graduate School of Business Consulting Round Table, and Institute of Management Consultants USA and Canadian Association of Management Consultants events.

Harrison’s first book The Consultant with Pink Hair published by Rockbench Publishing of Nashville, is now available on Amazon and at McNally Robinson Booksellers as well as in select bookstores across North America and for over a decade Cal’s articles have been read by subscribers around the globe and are reprinted in publications such as CA Magazine (where his article A Decent Proposal won a Canadian Business Press Kenneth R. Wilson Memorial Award), Rain Today, Strategy Peak, Management Consulting News, and the Journal of The World Congress on Total Quality Management.

The Institute of Management Consultants USA has audited his Beyond Referrals program and given it their highest endorsement – “IMC Recommended”.

He is a long-time lecturer in the area of organizational behaviour for the University of Manitoba and University of Winnipeg and developed the “Building A Professional Practice” one-day program for recent MBA grads at Royal Roads University in Victoria BC.

Cal has served on the Council of the Institute of Certified Management Consultants of Manitoba and is the past chair of St. Alphonsus Catholic School and a current board member of The Manitoba Club.

The Tuition (Per Person – Discount Available for Multiple Registrations From The Same Firm)

$199 Is billed upon registration followed by 9 easy monthly payments of $199 billed directly to your credit card on the first Monday of each month. A 10% cash or cheque pre-payment discount is also available.

Sector and market exclusivity is available for a 3X premium.

Our Guarantee

If you’re not satisfied you’re getting some of the best professional services business development advice available in North America by the end of the second session we’ll make it right or your money refunded.

Space Is Limited – Register Now With One Simple Email

To register simply email Nadia@BeyondReferrals.com and ask that a place be held for you.

We will follow up with a phone call to collect your details including billing information and food allergies and answer any questions you may have about dress code, parking or the program.

For more information about the program contact Cal at (204) 293-2411 or Cal@BeyondReferrals.com

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The Consultant with Pink Hair

"This should be required reading for consultants AND their clients - especially the part about RFPs." - Blair Enns, Win Without Pitching

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