One of North America’s First Sales Advisors dedicated to professional services firms
“The best professional associations in the world are the ones that do for their members, what their members can’t effectively do for themselves. Like advocate to government for RFP reform.”
- Cal Harrison
Too many merely communicate a claim of expertise in selling professional services but demonstrate generic commodity skills as an attempt to prove their “expertise”. Just as the postal system unwittingly fathered mail fraud, the Internet has spawned expertise fraud. Read more »
I heard a great phrase the other day that perfectly captures the challenge when an expert attempts to assess their value to clients. “Sometimes it’s hard to read the label when you’re inside the jar.” To help you read the … Read more »
The following was written specifically for professional associations as a guest blogger for Strauss Event & Association Management. Read more »
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The Consultant with Pink Hair
Cal I want to thank you for your wonderful presentation and thought you gave to our industry. It was very valuable and very interesting. - Alberta Conference
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