Cal Harrison shares better ways for consultants to sell, and clients to buy, professional services.
“Canada is 42 years behind the United States federal government in terms of how engineers and architects are hired. We should probably do something to fix that.”
- Cal Harrison
The effects of price anchoring on decision-making have been documented in many studies and are used extensively in pricing strategy for dozens of sectors (just Google “pricing anchors HBR” to find dozens of examples). Can anchoring price when buying or selling professional services have the same effect? Read more »
Too many merely communicate a claim of expertise in selling professional services but demonstrate generic commodity skills as an attempt to prove their “expertise”. Just as the postal system unwittingly fathered mail fraud, the Internet has spawned expertise fraud. Read more »
I heard a great phrase the other day that perfectly captures the challenge when an expert attempts to assess their value to clients. “Sometimes it’s hard to read the label when you’re inside the jar.” To help you read the … Read more »
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The Consultant with Pink Hair
Cal I want to thank you for your wonderful presentation and thought you gave to our industry. It was very valuable and very interesting. - Alberta Conference
World Trade Centre, Winnipeg
Club Regent Conference Centre
October 8-9, 2014
Asper School of Business
Executive Education Centre, 177 Lombard Avenue, 2nd Floor
Lunch and Learn: Careers in Management Consulting
November 6, 2014
Pedorthic Association of Canada
Quebec City, Canada
November 15-16, 2014
Winnipeg Chamber of Commerce
Webinar: The RFP Is Out. QBS Is In. Are You Ready?
May 20, 2015
Registration Opening Soon
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